brainycrush brain does matter
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| It all started with an innocent volley of emails about this video of Jonah Bloom, editor of Adweek Magazine and this follow up piece on Gawker. | ||
| Bloom and features editor Ken Wheaton were displaying the sort of white collar machismo and self deprecating humor that sets smart girls' hearts (and other parts) aflutter. | ||
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| They each attempted to tear up an sheet of paper that was supposedly 'tough guy proof'. (Don't ask, it involved Maxim magazine which is all you really need to know.) | ||
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| An email to a friend at Maxim about said video resulted in a confession of a former crush on Bloom- a brainy crush if you will. This brainy crush was a lustful state based not on his pecs appeal nor airbrushed Hollywood hair, but rather his well endowed cerebrum, obvious talent and ability to make us laugh. | ||
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| Well, the crush on Bloom may have long faded, but the concept of the brainy crush lives on as a celebration of the creative cuties, media men and finance fellas among others that give us more of a sugar rush than a case full of 5 Boroughs Ice Cream. | ||
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| Brainy crushes can be young or old, buff or a couch potato, an athlete or a desk jockey- it isn't how they look that gets us, it's the things they think or say or do that make us think, and think they're really cute. | ||
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| In other words, we're the type to choose Matthew Perry over Matthew McConaughey, Brad Meltzer over Brad Pitt and McSmarty over McDreamy every single time... Nominate your brainy crush at crushable@brainycrush.com | ||
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full site coming soon.... |